After months of courting, gerstner took over as chairman and ceo of ibm on april fools day of 1993. Virginia ginni marie rometty born july 29, 1957 is an american business executive, serving as executive chairman of ibm. Ibm conducted more than 1,700 indepth, facetoface interviews with ceos, general managers and senior public sector leaders from around the globe. This study is the fourth edition of ibm s biennial global ceo study series. Ibm ceo study program director anthony marshall reveals the top ways that ceos are depending on to get to know and serve their customers better. Last week i came across irving wladawskybergers blogpost about ibm s global ceo study 2006 irving is vice president of technical strategy and innovation at ibm. Jun 26, 2012 in the second half of 2012, ibm issued its fifth biennial global ceo study titled leading through connection.
Register to download the full report, global ceo study. In the second half of 2012, ibm issued its fifth biennial global ceo study titled leading through connection. Published on jul 12, 2012 ibm ceo study program director anthony marshall explains the changing trends since 2004 regarding which external forces ceos consider to have the greatest impact on their. The ibm institute for business value is a business research organization that focuses on managerial and economic issues faced by companies and governments around the world. Palmisano chairman, president and chief executive officer ibm corporation letter from the chairman 3 a note to fellow ceos. This study provides further evidence that the world is shifting to what. Ibm just released their 5 th biennial ceo study, gauging their perspectives on emerging trends and issues. In this years study, more than 1,000 of you ceos and leaders of institutions across the public and. Today, 47 of the fortune 50 companies rely on the ibm. Ibm global business services, through the ibm institute for business value, develops factbased strategic insights for senior executives around critical public and private sector issues.
This article seeks to highlight some of the findings of the 2012 ibm ceo study, leading through connection, based on interviews with ceos and public sector leaders in every part of the world. Work skills youll need to survive the conceptual age cnn. Published on jul 12, 2012 ibm ceo study program director anthony marshall explains the changing trends since 2004 regarding which external forces ceos consider to. Ibm conducted more than 1,700 indepth, facetoface interviews with ceos, general. To better understand the challenges and goals of todays ceos, we met facetoface with the largestknown sample of these senior executives. Letter from ibms chief executive officer 3 ginni rometty president and chief executive officer ibm corporation. The 2012 ibm global ceo study of more than 1,700 chief executive officers from 64 countries and 18 industries worldwide reveals that ceos are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the commandandcontrol ethos that has characterized the modern corporation for more than a century.
The answers to the question of how gerstner saved ibm. I look forward to engaging with you in this discussion. The study is based on face to face interviews conducted by ibm with over 1700 ceos from 64 countries in 18 industries. The ibm 2012 global ceo study is a thought leadership piece compiled from facetoface interviews with 1,709 ceos, general managers and senior public sector leaders around the globe.
Have modular technology for rapid reconfiguration and seamless integration with multiple partners. Matt english professor of practice monash business school. This study is the fourth edition of ibms biennial global ceo study series. This study is the fifth edition of ibm s biennial global ceo study series. Jul 12, 2012 published on jul 12, 2012 ibm ceo study program director anthony marshall explains the changing trends since 2004 regarding which external forces ceos consider to have the greatest impact on their.
Anthony marshall senior research director, ibm institute. It was quite interesting to read that the survey highlights the importance of business model innovation. Prior to becoming president and ceo in january 2012, she first joined ibm as a systems engineer in 1981 and subsequently headed global sales, marketing, and strategy. Global ceo study 2012 unternehmensfuhrung in einer. The maverick and his machine also includes neverbeforepublished photos of watson from ibms archives, showing watson in greater detail than any book ever has before. The buck stops at the ceo s desk and the leaders decisions spell business success or failure.
I love how ibm presents the research from its global ceo study, linn says. Why ceos say creativity is the most crucial factor for. Ibm suffered a massive decline in its brand value in 2016 over 2015. As a practitioner in the world of business creativity and innovation over the past twenty years, i am heartened by this encouraging news.
Ibm says this study is based on facetoface conversations with more than 1,700 ceos in 64 countries. May 24, 2012 going forward, the perspectives shared within the 2011 ibm global cmo study offer the foundation for dialogue, which can begin the transformation of marketing in todays digital age. Ibm press room the ibm global ceo study, the largest study of chief executives ever conducted, today reveals a dramatic increase in the number of global business leaders who see important change ahead, and also highlights how the ability to absorb and manage change is widening the gap between winners and losers in the global economy. The 2012 ibm ceo study, leading through connections, identifies and analyzes this trend through the eyes of more than 1,700 ceos and public sector leaders, to whom we are so grateful for their participation. In the 2012 ibm institute for business value ceo study, leading through connections, the 1,800 ceos we surveyed expressed discomfort with the technological and industry changes they were experiencing. It has offices in china, india, ireland, japan, the netherlands, south africa and the united states, and it publishes between 35 and 50 major studies each year. Letter from ibm s chief executive officer 3 ginni rometty president and chief executive officer ibm corporation. Essential reading for every businessperson, tech junkie, and ibm follower, the book is also full of the kind of personal detail and reconstructed events that make it a page. Serendipitously, ibm this week released its global study of 4,183 cxos from around the world. In fact, half of leading ceos believe cognitive computing will revolutionize their business in the next three to five years 19 percent more than marketfollowing ceos and 35 percent more than all csuite leaders combined. Offering a unique case study drawn from decades of experience at some of americas top companies mckinsey, american express, rjr nabisco gerstners insights into management and leadership are applicable to any business. The following is a chronological list of people who have served as chief executive officer of ibm, an american multinational technology and consulting firm headquartered in armonk, new york.
Top ceos share their strategies and secrets for business success compiled by the ceo institute. The study is based on face to face interviews conducted by ibm with over 1700 ceo s from 64 countries in 18 industries. The 2010 ibm global cfo study involving more than 1,900 cfos and senior finance leaders worldwide provides the largest window into the cfo mindset during the worst economic downturn in decades. She previously served as chairman, president and ceo of ibm, becoming the first woman to head the company. Instead, cfos ranked providing inputs into enterprise strategy as most important. Now with watson into the picture they can introduce products in this new segment and get themselves the first movers advantage. The 2010 ibm global ceo study executive summary chief. Between september 2011 and january 2012, 1,709 ceos, general managers and senior. Ibm ceo study program director anthony marshall reveals how ceos responded when asked which characteristics are most important to a ceo s future success.
Download the executive summary 240kb benchmark your organisation. To find out, we conducted the ibm global ceo study. We look forward to working with you as you build your enterprise of the future. During 1994 and 1995, the remainder of the ibm field organization transitioned to a structure and processes that strongly resembled what we did in the trading area, and the ibm business results speak for themselves. Chief executive officer insights from the 20th edition of the global csuite study. Vision the crm playbook, forrester research, cambridge usa. To better understand the challenges and goals of todays ceos, ibm consultants met facetoface with the largestknown. Between september 2009 and january 2010, ibm interviewed 1,541 ceos, general managers, and senior public sector leaders.
May 24, 2012 ibm just released their 5 th biennial ceo study, gauging their perspectives on emerging trends and issues. Ibm conducted more than 1,700 indepth facetoface interviews with cmos from companies of various sizes, across a wide range of industries and regions. But their analysis shows that the percentage will likely grow to. To help your employees embrace change, ibm helps design more intuitive systems of engagement that engender buyin and enthusiasm for a new vision. This study is based on facetoface conversations with more than 1,500 ceos worldwide. Capitalising on complexity insights from the global chief executive officer ceo study 2. Surprisingly, cost reduction was not at the top of their agenda. For ceos, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new. Insights from the global chief executive officer study this study is based on facetoface conversations with more than 1,500 chief executive officers worldwide. Upon release of this study in 2012, it was recognized as the largest global study of its kind with a research audience of 1,709 ceos, general managers and senior. This study provides further evidence that the world is shifting to what geoffrey moore has termed systems of engagement.
To help your employees embrace change, ibm helps design more intuitive systems of engagement that engender buyin. Jul 17, 2012 where global knowledge was once essential for leaders, ibm s 2010 global ceo study cited creativity as the most important leadership quality for the future. Be agile, with flexible operations, such as shortterm leases and local workforces. For further information, please send an email to the ibm institute for. The highest paying industry for ceos in this year was other investment pools and funds, where chief. Corporations are catching up with how consumers and employees like to interact with companies. Why ceos say creativity is the most crucial factor for future. This executive report is based on an indepth study by the institutes research team. The 2012 ibm ceo study, leading through connections, identifies and analyzes this trend. Ibm global ceo study highlights focus on business model. Palmisano chairman, president and chief executive officer ibm corporation 4. I bms 2006 ceo study interviewed 765 corporate and public sector. Creativity selected as most crucial factor for future success may 18, 2010. Ibm global 2008 ceo study the enterprise of the future fei vancouver chapter october 21, 2008 we spoke to 1, ceos facetoface and conducted indepth analysis to determine the characteristics of the enterprise of the future industry break down of the 1, communications 10% distribution 22% financial services 17% industrial 23% public 22% other 6% ceos see significant change and.
Ibm is the global leader in business transformation, serving clients in more than 170 countries around the world. Ibm 2012 tech trends report the ibm 2012 tech trends report from developerworks and the ibm center for applied insights is based on a survey of more than 1,200 it and business decision makers who are determining when, where and how their organizations adopt mobile, analytics, cloud and social technologies. Published on may 18, 2012 ibm ceo study program director anthony marshall discusses the increasing importance and value of external partnering since 2008 by. Ive reproduced most of the executive summary below, and attached a link to the full document. Ibm conducted its study of 1709 ceos around the world, they found only 16% of them participating in social media. The first of its kind and size, the 2011 ibm global cmo study will explore emerging trends impacting cmos, revealing how they are responding to the evolving scope and needs of marketing. We spoke with more than,000 csuite executives worldwide about data, the value they derive from it, and what it takes to lead in a world awash with data. To better understand the challenges and goals of todays ceos, ibm consultants met facetoface with the largestknown sample of these executives. Understand how an elite group of enterpriseswe call them torchbearersare commanding data and trust to their spectacular advantage in the 20th edition ibm global csuite study. We spoke with more than 1,700 ceos and seniorpublic sector leaders. In india, 400 million consumers will demand new housing in the next 20 years.
To thrive on a global level, the enterprise of the future needs to. In the 2012 ibm institute for business value ceo study, leading through. Develop leaders with multiple global experiences for the skills to manage diverse markets. Thats more real estate than the united states has built since the second world war, pointed out one real estate ceo. Jul 12, 2012 ibm ceo study program director anthony marshall reveals how ceos responded when asked which characteristics are most important to a ceo s future success. This study is the fifth edition of ibms biennial global ceo study series.
I have been reading it and want to share with you what i make of it. The 2012 study involved interviewing 1,709 ceos, general managers and senior public sector leaders around the globe. Eiu analysts concluded that the overall message is clear. Ibms global cxo study shows that you irrefutably live in. Published on may 18, 2012 ibm ceo study program director anthony marshall explains how all ceos are pursuing external partnerships more than ever before and that this trend is. Matt english professor of practice monash business.
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